Accelerating brand success, through the
art and science of human understanding.
Megan Kent’s scientifically based, 7 Brain Friendly Branding® drivers will show you how to satisfy your customer's hard-wired instincts to build an Irresistible Brand, one that attracts customers effortlessly, and turns them into lifelong fans.
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IS YOUR BRAND BRAIN FRIENDLY?
Learn how to create an Irresistible Brand with Brain Friendly Branding®.
Get the class at rebrand.ly/brainfriendly
WE WANT YOUR BRAND TO BE ITS IRRESISTIBLE BEST.
Today’s brands are not defined by their ads, they’re defined by their beliefs, their actions – how they make us feel when we do business with them. We’re drawn towards brands we trust, and that satisfy us at every interaction.
MKBG’s brand transformation services are designed to help you build the kind of authentic brand foundation and intuitively satisfying customer experience that will attract customers effortlessly and keep them for life.
OUR BRAND TRANSFORMATION SERVICES
Brand Foundation Framework 
Brand Identity/Activation 
Employee Engagement 
Coaching Whether you’re building a brand from scratch, or refreshing a new one, you’ll need a solid brand foundation to guide and inspire your actions, inside and outside of the organization.
Our approach is designed to uncover your brand's authentic narrative: your story, true passions and purpose which we can then use to ignite every aspect of the brand experience.
If needed, research can be conducted among stakeholders, customers, employees, and competitive users to inspire and inform the new brand framework.
We will work with you to help you build out your:
- Story
- Point of View (your “why”)
- Authentic Purpose
- Proof Points
- Motto
A compelling brand identity can create a powerful strategic advantage. We’ll work with you to create a visual vocabulary for your brand that sets you apart while accentuating your inherent strengths. Working with world class art directors, designers and web developers, we help ensure you “show up” as your irresistible best.
- Mood boards
- Brand imagery/iconography
- Logo
- Business stationary and collateral
- Packaging
- Website
- Social media template
- Brand guideline handbook
A company’s employees bring the brand to life during each and every customer interaction. They can fuel positive word of mouth and serve as powerful drivers of a brand’s success – but only if they believe in the brand and are committed to its cause.
Our experience across a multitude of categories and companies has taught us how to skillfully inspire and engage internal cultures to act in accordance with brand values, and in doing so become powerful brand ambassadors, inside and outside of the organization.
Our Fast Track (5-week) Employee Engagement Program:
- ASSESS: “current state” of employee engagement (interviews, surveys, Zoom workshops)
- DIAGNOSE: present assessment findings to leadership, identify areas of opportunity for improvement
- PLAN: Present engagement roll-out plan
- ALIGN: Hold ambassador-building Zoom workshops with employees at all levels to align around a shared purpose and identify the needed actions and behaviors across all levels of the organization to support it
You may simply feel you need a sounding board to discuss and get expert feedback on many aspects of your business. Megan offers one-on-one coaching on branding, growth strategies, customer experience and employee engagement - always through the lens of her Brain Friendly Branding® principles. Clients can sign up for a single consultation or an ongoing series of sessions.
for an initial consultation and “fit check”
WHO WE’RE FOR
We’re for the C-Suite, entrepreneurs, founders and brand managers—anyone whose very livelihood depends upon their brand succeeding and can’t afford to let anything stand in the way.
If you’re ready to take your brand to the next level of success, while spending less on marketing and getting better results, you’ve come to the right place.
CLIENTS
We work across a diverse spectrum of industries with clients that range from start ups to Fortune 100 companies. Some of the current and previous brands we’ve had the pleasure of working with include:
BEST IN CLASS PARTNERS
MKBG is fortunate to be supported by a wealth of fabulously talented friends and colleagues, who are able to jump in at a moment’s notice to provide insight, innovation, solutions, creativity, and magic. We engage these creative thinkers whenever the opportunity allows for additional firepower to help us create, ideate and problem solve.
From brand strategists, to new product developers, animators, analytic gurus, artists, caterers, graphic designers, set designers, film-makers, HR experts, authors, photographers, leading-edge researchers, trend spotters, scent-makers, music makers, digital thinkers, professors, event planners, even traditional ad folks—rest assured we can put together a custom-designed team to help you create inspired solutions for the entire gamut of your brand needs.
