Megan on Mary van de Wiel’s Brand Lab Radio

Click to listen. Here’s a recording I did recently on Mary van de Wiel’s Brand Lab Radio.

For Mary’s summary of our chat click here: www.zingyourbrand.com

I’ve also reprinted Mary’s write up here:

“It’s 73º and sunny here in Brooklyn New York and no better time that the present to tell you about the great radio interview I had with Megan Kent on NY Brand Lab Radio recently! You can hear the interview right now if you go to http://blogtalkradio.com/ny-brand-lab-radio.

FYI Next week, I will have my new RADIO link up on my web page with all the archived shows onhttp://zingyourbrand.com

Here’s an overview of my interview with Megan Kent:

Megan Kent, founder of www.BrandSynchronicity.com is a highly esteemed branding expert in the American advertising arena and author of her soon-to-be-published book, Get Your Brand in Sync. I loved having Megan on the show as my first guest, no less, talking about her revolutionary new marketing method for connecting with consumers in the 21C. In a nutshell, Megan says that there are seven essential steps to speaking the language of the brain.

If you can master these seven in-sync principles, and actually talk in a way that the brain LONGS FOR, then you’re on your way. Or as Megan puts it, “Create brands a brain can love.” Sounds easy, right?! Megan goes on to say, “Imagine creating an intuitively desirable brand without spending a dime on advertising? All you have to do is learn to talk to your audience the way their brains long to listen. It’s all about connecting before you’ve even said a word.”

Megan’s seven in-sync principles are:

  1. Authenticity
  2. Congruence
  3. Story
  4. Visual Messaging
  5. Senses
  6. Behaviors
  7. Repetition

Listen to Megan talk on NY Brand Lab Radio and you’ll be able to hear Megan go through each principle and describe in detail – just how the brain works, what it longs for (and craves for) and how to make the art of neuroscience work for you, in your marketing efforts. Here’s that link again: http://blogtalkradio.com/ny-brand-lab-radio.

Enjoy!