Author / Megan Kent
-
Reinventing Brand Measurement
Megan Kent contributes to this new Forrester White Paper which explores the ways CMOs must reinvent brand measurement in the Age of the Consumer. You can download the full report, Vendor Landscape:…
-
![]()
This Just In from Applebees
This just in from Applebee’s. These ads aren’t edgy, they won’t win any awards, they’ll probably just sell a LOT of people on coming back to Applebee’s. There’s a lot of Brain…
-
PODCAST ON USING BRAIN FRIENDLY BRANDING TO BUILD YOUR PERSONAL BRAND
In this interview with Don Hutcheson of Discover Your Talent Network, I explain how to use my Brain Friendly Branding principles to build your own personal brand. Have a listen and please…
-
Let’s Make It a Feel-Good 2016!
I want to thank my clients, friends, family and colleagues for all the awesomeness shared last year – and to wish everyone a fabulous 2016. And remember, feelings trump reason almost 100%…
-
Megan Kent Contributes to Forrester on How People Choose
I’m excited to announce that due to my interest and extensive study into brain science as it relates to consumer decision making, I was recently invited to contribute, along with other leading…
-
Success Secrets of Brand USA
American brands dominate the world, but countries themselves can be a brand – and no country is more recognizable than Brand USA. Megan Kent and other brand experts spoke with Al-Jazeera about what…
-
Climbing the Wall for REI
The climbing wall exists in every REI store across the country, and it’s one of the most brilliant belonging rituals ever designed. Not only does it incorporate the use of tools and…
-
YOU HAD ME AT THE HAND WASHING HELLO
Video and Image © Hall Powell 2014 Sabon has created a brand of belonging rituals and sensory excitement that is allowing it to find explosive growth in the beauty products industry. I…
-
Quiznos, Your Brand’s Toast
Quiznos fails across all our BRAIN FRIENDLY BRANDING® pillars, and now finds itself filing for bankruptcy, while Chipotle soars to the top with Authenticity at the heart of its brand.
