Author / Megan Kent
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I’m melting and I think you will be too!
The new “Inspired by Iceland” campaign leaves you feeling warm and fuzzy about Iceland.
March 7, 2014 -
Marketers need to dramatically shift their marketing strategies to account for the rising power of customer reviews
We love this new concept of the O Continuum brought to us by Itamar Simonson and Emanuel Rosen from their forthcoming book Absolute Value: What Really Influences Customers in the Age of…
February 13, 2014 -
Brands in the Age of Skepticism
As consumers continue to become less trusting of advertising, companies are having to come up with new strategies that foster a friendlier relationship with their customers. I was fortunately able to find…
February 3, 2014 -
WHOLE FOODS GOES HIPSTER IN BROOKLYN!
Whole Foods opens its new Brooklyn store in Gowanus in full embrace of the local community’s hipster culture – and gets every BRAIN FRIENDLY BRANDING® Pillar right. We’re always impressed by the…
January 27, 2014 -
VIRGIN AMERICA – YA GOTTA GET DOWN TO FLY HIGH
Now THIS is a fun one!! Virgin reinvents again – with their hugely not boring safety video. Since it was posted last October, Virgin America’s 2013 Safety Video #VXsafetydance has chalked up over 8 ½…
January 21, 2014 -
Brand USA: America’s Tourism Campaign
Check out this recent article in The Atlantic that covers selling America to the world. Brand USA is America’s attempt to REGAIN its glorious spot in world tourism prior to 9/11.
January 17, 2014 -
Behaviors and Rituals that Make Brands – Agency Post Article
We at MKBG talk about the importance of Behaviors and Rituals all the time – it’s one of our BRAIN FRIENDLY BRANDING® Pillars! In this article, Jacqui Brook at SKG does an…
January 6, 2014 -
North Face Uses Authenticity Not Data as Their Guide
From Obama to Drake, to students in South Korea – North Face attire seems ubiquitous. Suburban moms and elite athletes alike agree that North Face is cool. But I love this quote…
November 17, 2013 -
Johnny Walker: In-Sync branding at its best
Back in the day, when I was working at Hal Riney & Partners – this type of brilliant, in sync film-making would have seemed more the norm than the exception. But today…
November 1, 2013 -
Brain Friendly Quote
The more the world advances, the more we revert to what is bred in the bone.
October 29, 2013
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