Tag / Authenticity
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YOU HAD ME AT THE HAND WASHING HELLO
Video and Image © Hall Powell 2014 Sabon has created a brand of belonging rituals and sensory excitement that is allowing it to find explosive growth in the beauty products industry. I…
April 14, 2014 -
Quiznos, Your Brand’s Toast
Quiznos fails across all our BRAIN FRIENDLY BRANDING® pillars, and now finds itself filing for bankruptcy, while Chipotle soars to the top with Authenticity at the heart of its brand.
March 11, 2014 -
I’m melting and I think you will be too!
The new “Inspired by Iceland” campaign leaves you feeling warm and fuzzy about Iceland.
March 7, 2014 -
Marketers need to dramatically shift their marketing strategies to account for the rising power of customer reviews
We love this new concept of the O Continuum brought to us by Itamar Simonson and Emanuel Rosen from their forthcoming book Absolute Value: What Really Influences Customers in the Age of…
February 13, 2014 -
Brands in the Age of Skepticism
As consumers continue to become less trusting of advertising, companies are having to come up with new strategies that foster a friendlier relationship with their customers. I was fortunately able to find…
February 3, 2014 -
WHOLE FOODS GOES HIPSTER IN BROOKLYN!
Whole Foods opens its new Brooklyn store in Gowanus in full embrace of the local community’s hipster culture – and gets every BRAIN FRIENDLY BRANDING® Pillar right. We’re always impressed by the…
January 27, 2014 -
VIRGIN AMERICA – YA GOTTA GET DOWN TO FLY HIGH
Now THIS is a fun one!! Virgin reinvents again – with their hugely not boring safety video. Since it was posted last October, Virgin America’s 2013 Safety Video #VXsafetydance has chalked up over 8 ½…
January 21, 2014 -
Johnny Walker: In-Sync branding at its best
Back in the day, when I was working at Hal Riney & Partners – this type of brilliant, in sync film-making would have seemed more the norm than the exception. But today…
November 1, 2013 -
This Will Be No Ordinary Starbucks Experience
I was running late, it was pouring rain, I was dying for some coffee and just couldn’t bear walking the two extra blocks to my favorite coffee shop La Columbe, so I…
October 27, 2013 -
“Essentialism” as foundation for pleasure
I’m reading Paul Bloom’s book “How Pleasure Works” and am loving his notion of “essentialism”. His basic premise is that our interest and attraction to everyday things (artwork, people – brands!) has…
October 26, 2013
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