Category / Branding

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  • Reinventing Brand Measurement

    Megan Kent contributes to this new Forrester White Paper which explores the ways CMOs must reinvent brand measurement in the Age of the Consumer. You can download the full report, Vendor Landscape:…

    July 22, 2016
    Branding

  • Success Secrets of Brand USA

    American brands dominate the world, but countries themselves can be a brand – and no country is more recognizable than Brand USA. Megan Kent and other brand experts spoke with Al-Jazeera about what…

    January 27, 2015
    Branding