Category / BRAIN FRIENDLY BRANDING / Proof Points / Visual Selling
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This Just In from Applebees
This just in from Applebee’s. These ads aren’t edgy, they won’t win any awards, they’ll probably just sell a LOT of people on coming back to Applebee’s. There’s a lot of Brain…
May 17, 2016 -
Let’s Make It a Feel-Good 2016!
I want to thank my clients, friends, family and colleagues for all the awesomeness shared last year – and to wish everyone a fabulous 2016. And remember, feelings trump reason almost 100%…
January 15, 2016 -
Megan Kent Contributes to Forrester on How People Choose
I’m excited to announce that due to my interest and extensive study into brain science as it relates to consumer decision making, I was recently invited to contribute, along with other leading…
May 4, 2015 -
Climbing the Wall for REI
The climbing wall exists in every REI store across the country, and it’s one of the most brilliant belonging rituals ever designed. Not only does it incorporate the use of tools and…
January 13, 2015 -
YOU HAD ME AT THE HAND WASHING HELLO
Video and Image © Hall Powell 2014 Sabon has created a brand of belonging rituals and sensory excitement that is allowing it to find explosive growth in the beauty products industry. I…
April 14, 2014 -
Quiznos, Your Brand’s Toast
Quiznos fails across all our BRAIN FRIENDLY BRANDING® pillars, and now finds itself filing for bankruptcy, while Chipotle soars to the top with Authenticity at the heart of its brand.
March 11, 2014 -
I’m melting and I think you will be too!
The new “Inspired by Iceland” campaign leaves you feeling warm and fuzzy about Iceland.
March 7, 2014 -
Marketers need to dramatically shift their marketing strategies to account for the rising power of customer reviews
We love this new concept of the O Continuum brought to us by Itamar Simonson and Emanuel Rosen from their forthcoming book Absolute Value: What Really Influences Customers in the Age of…
February 13, 2014 -
Brands in the Age of Skepticism
As consumers continue to become less trusting of advertising, companies are having to come up with new strategies that foster a friendlier relationship with their customers. I was fortunately able to find…
February 3, 2014 -
WHOLE FOODS GOES HIPSTER IN BROOKLYN!
Whole Foods opens its new Brooklyn store in Gowanus in full embrace of the local community’s hipster culture – and gets every BRAIN FRIENDLY BRANDING® Pillar right. We’re always impressed by the…
January 27, 2014
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