Category / BRAIN FRIENDLY BRANDING / Visual Selling
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VIRGIN AMERICA – YA GOTTA GET DOWN TO FLY HIGH
Now THIS is a fun one!! Virgin reinvents again – with their hugely not boring safety video. Since it was posted last October, Virgin America’s 2013 Safety Video #VXsafetydance has chalked up over 8 ½…
January 21, 2014 -
Behaviors and Rituals that Make Brands – Agency Post Article
We at MKBG talk about the importance of Behaviors and Rituals all the time – it’s one of our BRAIN FRIENDLY BRANDING® Pillars! In this article, Jacqui Brook at SKG does an…
January 6, 2014 -
Behavioral Economics and Your Brand
The guys over at BrainJuicer Labs really nailed this one. In this 45+ min video, Orlando Wood, Managing Director of BrainJuicer Labs, walks us through the difference between “System 1” and “System 2” decision-making,…
December 11, 2013 -
North Face Uses Authenticity Not Data as Their Guide
From Obama to Drake, to students in South Korea – North Face attire seems ubiquitous. Suburban moms and elite athletes alike agree that North Face is cool. But I love this quote…
November 17, 2013 -
Johnny Walker: In-Sync branding at its best
Back in the day, when I was working at Hal Riney & Partners – this type of brilliant, in sync film-making would have seemed more the norm than the exception. But today…
November 1, 2013 -
This Will Be No Ordinary Starbucks Experience
I was running late, it was pouring rain, I was dying for some coffee and just couldn’t bear walking the two extra blocks to my favorite coffee shop La Columbe, so I…
October 27, 2013 -
“Try Before You Buy” is a Brand Ritual to Live By
Kiehl’s opened its doors in the East Village over 150 years ago, and one of the brand rituals that started with the founder himself is still prominently pleasing customers today – product…
October 26, 2013 -
“Essentialism” as foundation for pleasure
I’m reading Paul Bloom’s book “How Pleasure Works” and am loving his notion of “essentialism”. His basic premise is that our interest and attraction to everyday things (artwork, people – brands!) has…
October 26, 2013 -
I Love a Silver Spoon!
Iced coffee used to be just ice coffee until La Colombe. La Colombe is a Philadelphia based coffee chain that has taken the coffee house experience up another notch. (There are now three…
October 25, 2013 -
Sometimes It’s About the Tiniest Details
Cosi gives us flatbread samples. Starbucks calls their employees “baristas.” And Spice Market requires their female wait staff wear gold earrings. Indian-inspired earrings. In yellow gold. Nothing else will do. Spice Market…
October 25, 2013
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