Amy’s Authenticity Made from Scratch

I’d love to be one of those moms that cooks an amazing meal from scratch every single night. Family meal time is extremely important in my house, but I don’t always have the time I’d like to prepare every dinner every night, just like so many others.

So in came Amy’s.

I first found Amy’s at my local Whole Foods – and apparently so did many others because they’re now the nation’s leading natural frozen foods brand. Founders Andy and Rachel started the business out of their very own home when their daughter, Amy, was born in 1988.  They didn’t set out to be a mega-brand, their goal was simply to provide convenient and tasty natural vegetarian meals for busy people like themselves.

Everything about Amy’s works. The food is yummy.  Not too costly.  They do make healthy eating easy.  But I think what really has people coming back to Amy’s over and over again is their authenticity.  Everything about this brand rings true –  we sense it with every interaction.  From the crystal clear purpose stated on the box, to the great-for-you ingredients, to the real life stories about the employees on their website, to Amy’s own blog (amys.com/journal). Wherever you drill into this company you come up with pay dirt.

I nominate Amy’s the Authenticity poster child this week!