My Favorite Books
I’ve read LOTS of books on brain science and the psychology of the mind, but here’s a list of the ones that have been most influential to the formation of my ideas:
Thinking Fast and Slow, Daniel Kahneman
Brain Rules, John Medina
Predictably Irrational, Daniel Ariely
The Branded Mind, Erik Du Plessis
A Whole New Mind, Daniel Pink
Descartes Error, Antonio Damasimo
Gut Feelings, Gert Gigerenzer,
How Customers Think, Gerald Zaltman
The Buying Brain, Dr. A.K Pradeep
Blink, Malcolm Gladwell
How We Decide, Jonah Lehrer
50 Years of Using the Wrong Model of TV Advertising, Health and Feldwick
The Hidden Power of Advertising, Robert Heath
If you have others that you think should be added to the list, please let me know!