Blog
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Brain Friendly Quote
The more the world advances, the more we revert to what is bred in the bone.
October 29, 2013 -
BRAIN FRIENDLY BRANDING® Quote
We learn and remember best through pictures, not through written or spoken words.
October 28, 2013 -
This Will Be No Ordinary Starbucks Experience
I was running late, it was pouring rain, I was dying for some coffee and just couldn’t bear walking the two extra blocks to my favorite coffee shop La Columbe, so I…
October 27, 2013 -
“Try Before You Buy” is a Brand Ritual to Live By
Kiehl’s opened its doors in the East Village over 150 years ago, and one of the brand rituals that started with the founder himself is still prominently pleasing customers today – product…
October 26, 2013 -
“Essentialism” as foundation for pleasure
I’m reading Paul Bloom’s book “How Pleasure Works” and am loving his notion of “essentialism”. His basic premise is that our interest and attraction to everyday things (artwork, people – brands!) has…
October 26, 2013 -
I Love a Silver Spoon!
Iced coffee used to be just ice coffee until La Colombe. La Colombe is a Philadelphia based coffee chain that has taken the coffee house experience up another notch. (There are now three…
October 25, 2013 -
Sometimes It’s About the Tiniest Details
Cosi gives us flatbread samples. Starbucks calls their employees “baristas.” And Spice Market requires their female wait staff wear gold earrings. Indian-inspired earrings. In yellow gold. Nothing else will do. Spice Market…
October 25, 2013 -
Vapiano Says “Fresh” Without Uttering a Word
Seeing the name Vapiano on the fast-casual restaurant door immediately calls to mind an Italian kitchen with warm, savory dishes. Yet when you first walk into the German-born restaurant, one of the…
October 25, 2013 -
Feeling Fresh
Fresh is a cosmetics company that professes to “seek out unique, natural ingredients used in time-honored rituals from across the globe.” Some of the ingredients in their product repertoire are sugar, Umbrian…
October 25, 2013 -
No thanks, I’m just looking for some chaos
May I help you?” “No thanks, I’m just looking.” How many times have you had that same exact exchange? You’re browsing in a store, likely overwhelmed, yet when a store employee asks…
October 24, 2013
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