Tag / Rituals
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My Favorite Books
I’ve read LOTS of books on brain science and the psychology of the mind, but here’s a list of the ones that have been most influential to the formation of my ideas:…
October 19, 2013
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age of the consumer
appealing to the senses
applebees
Authenticity
beauty products
Behaviors
Behaviors and Rituals
belonging
belonging rituals
brain friendly branding
brain science
brand and experience measurement
branding
brand measurement
brand success
Brand USA
Chipotle
Congruence
Consistency
customer experience
Customer Reviews
engaging the senses
Experiential
forrester research
how does your brand make people feel
Iceland
inspiration
marketing
Megan Kent
Multi-sensory
novelty
O Continuum
Patagonia
proof points
Quiznos
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Sabon
sell visually
Senses
social communications
Spongemonkey
Story
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