Category / BRAIN FRIENDLY BRANDING / Experiential / Intuitive / Multisensory / Visual Selling
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Vapiano Says “Fresh” Without Uttering a Word
Seeing the name Vapiano on the fast-casual restaurant door immediately calls to mind an Italian kitchen with warm, savory dishes. Yet when you first walk into the German-born restaurant, one of the…
October 25, 2013 -
Feeling Fresh
Fresh is a cosmetics company that professes to “seek out unique, natural ingredients used in time-honored rituals from across the globe.” Some of the ingredients in their product repertoire are sugar, Umbrian…
October 25, 2013 -
No thanks, I’m just looking for some chaos
May I help you?” “No thanks, I’m just looking.” How many times have you had that same exact exchange? You’re browsing in a store, likely overwhelmed, yet when a store employee asks…
October 24, 2013 -
Patagonia: staying true is good business
“Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” – Patagonia’s Mission Statement Patagonia has 1,265 employees and saw $315 million in…
October 23, 2013 -
Did you know that…
We’re not the rational beings we like to think we are. The truth is that our brains prefer not to think if they don’t have to, with as much as 90% of the…
October 22, 2013 -
Show Me Your Authenticity
Of all of the brand pillars we talk about, one of the most important is tapping your brand’s authenticity. Find what’s genuine and true about your brand, then celebrate this in all…
October 21, 2013 -
My Favorite Books
I’ve read LOTS of books on brain science and the psychology of the mind, but here’s a list of the ones that have been most influential to the formation of my ideas:…
October 19, 2013 -
Amy’s Authenticity Made from Scratch
I’d love to be one of those moms that cooks an amazing meal from scratch every single night. Family meal time is extremely important in my house, but I don’t always have…
October 16, 2013
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